Prime Minister's Literary Awards

The Prime Minister's Literary Awards (PMLA) annual celebrate the contribution to Australian literature from a selection of shortlisted and winning books in fiction, poetry, non-fiction, young adult fiction and children's fiction.

This advertising campaign represented a significant departure from PMLA's previous marketing approach, and was time to refresh the Awards' brand to encourage stronger engagement. It gave opportunity to create a suite of marketing products that work together, while giving an individual personality to each award category.

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