Typography Design

An optical illusion is characterised by visually perceived images that differ from objective reality. The information gathered by the eye is processed in the brain to give a perception that does not tally with a physical measurement of the stimulus source (thanks Wikipedia). This typography design has been developed as a learning aid for secondary students on the subject matter of:

The Australian Energy Regulator (AER) is a national energy market regulator and an independent statutory authority. The AER developed an energy price website to help residential customers compare their household's electricity usage to other households and to provide helpful tips about other energy topics.

An awareness campaign using the tagline 'the power to compare' sought to instill confidence among the website's users. The electrical extension cord design was a concept created to connect the audience to the energy resource.